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Solving societal challenges with digital innovation on AWS

Published on December 1, 2021

3 min read

Solving societal challenges with digital innovation on AWS



Zayad Malik

Business Development Manager

With the evolution of cloud computing technology, organizations of all shapes and sizes are now using the power of cloud-native and digital innovation for the benefit of society. As such, innovators are tapping into the best practices, deep expertise, and powerful solutions of AWS cloud migration to launch new initiatives and solutions that are improving lives and protecting our planet. As such, AWS Digital Innovation works backwards from customers to create new products, services, and experiences. However, the road from exploring innovation to defining new products and services to building prototypes in the cloud has brought a demand to reduce the financial investment and technical complexities that often halt or delay businesses from setting up aws migration and disaster recovery protections.

Traditional Backup Methods are Not Enough

As data requirements continue to change, traditional backup methods of procuring tapes, disks and other IT resources that typically take weeks to accomplish are becoming a thing of the past. Instead, organizations are extending backup targets to the cloud-native. However, cloud deployments, cloud migrations and protecting cloud infrastructure can be time-consuming and costly endeavors. It requires cloud expertise, tools, and experience. In order to provide a resource for organizations that run into these problems, customers can rely on AWS Marketplace, an online catalog offering over 3,500 software listings from over 1,000 independent software vendors, where you can explore, purchase, and deploy off-the-shelf cloud storage solutions. All listed solutions support a variety of AWS storage services, and are ready for deployment and immediate use. In order to solve the societal challenges that the AWS cloud migration community aims to tackle, organizations must prioritize business continuity. This means having a cloud migration and backup strategy in place for when disasters arise.

Threats: Climate & Cybersecurity

Cloud storage can provide a significant data protection advantage that involves more flexible recovery options. However, traditional applications are widely susceptible to ransomware attacks. In fact, there were 304 million ransomware attacks worldwide in 2020 alone – a 62% increase from 2019 that was surely brought on by the sudden proliferation of remote work environments.

A year and a half into the shift to remote work, nearly every workforce is now comfortable with running cloud-native workloads. Still, organizations can't lose sight of the fact that even if something is available on-demand in the cloud -- it still needs to be backed up given the cybersecurity threats we face today.

As such, organizations require a solution that’s designed to help customers navigate the new hybrid work movement and converging cyber security. Organizations also need to rethink their data backup strategies as they relate to climate disasters.

When enterprises’ physical assets are in the way of severe weather, it’s imperative to have a disaster recovery plan in place when applications and critical data need protection. Unfortunately, local onsite backups are not enough when disaster strikes.

Cloud-based SaaS solutions can provide an offsite alternative to on-premise applications. And when disasters do strike, having a cloud-based SaaS application will make it easier for organizations to access their data via the internet.

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